Digital marketing has gone beyond optimising your website for search engines. Google is no longer the only medium through which information on the internet is disseminated. Social media, blogs, directories, and forums, among other online mediums, can all be utilised to increase your brand equity.
Digital marketing is still very much rooted in the basic principles of traditional marketing. Your branding has to be targeted, on point, and specific to your market, but at the same time, it has to reach a broad array of mediums and channels. There is a sweet spot between being too general and too niche. That’s where Brand Optimisation comes in.
What is Brand Optimisation?
Brand Optimisation is a unique service offering that aims to deliver an across-the-board solution for all your digital marketing needs.
There are multiple avenues that connect you to your customers online, ranging from organic search and social media, all the way through to video marketing and even testimonial reviews. Each one needs to be utilised differently depending on their corresponding strengths and weaknesses.
Brand Optimisation is an all-in-one package designed to maximise your brand’s equity across various online channels.
Reporting and Analytics
They say knowing is half the battle. Consider the battle half-won with our proprietary Brand Optimisation platform. Get concise and accurate data on how much traffic a particular service or product generates across various locations and against your top competitors.
From there, it’s really just all about choosing what serves your business best, and you will never again have to make a decision blindly.
Visibility Grade and Opportunity Rating per Search Traffic Category and Geo-targets
Target Locations Comparison per Search Traffic Category