3 local SEO mistakes businesses make
Local SEO is the goal of many businesses to achieve both local and online popularity. There are numerous SEO tasks that a website must handle before it can be positioned for high traffic and improved visibility. Since most businesses barely have time for their SEO needs, it only makes sense that they hire an SEO firm that can help them get the job done. These here are some of the few SEO mistakes that businesses make which local SEO services can correct for a budget.
Not using my Business listing
Search Engines like Google allow for businesses in a specific niche to use a listing which helps their customers find them easily when searching for products or services they offer. Without being listed in the local businesses, it becomes hard for you to be visible online and appear on SERPs when your products are searched online. You also have to claim any listings in your name online or check other businesses that have copied your name while at it.
Failure to provide contact and address detail
There are several reasons why search engine users look at the personal contact information given on a site before choosing an online business. The first reason for this is to make it easy for you to be found in case they need to come to your headquarters. The other reason is to satisfy their curiosity on whether you are legit or not. By having a physical address, it becomes clear that you are a legitimate business who can be tracked down in case of any issues.
Poor image optimization
The quality of images that you us on your website also matter as they affect not just the bounce off rate but also the loading speed of your website. You should avoid using low quality image on your website and also avoid embedding long videos on your website. Poor quality images will also make your site look like a scam.